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    What Happens To Kobazzie’s Everyday featuring Stonebwoy?

    1 month ago

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    Liberian musician Kobazzie's recent international collaboration with Ghanaian dancehall superstar Stonebwoy, titled “Everyday,” has sparked conversations within the entertainment industry. Despite the high-profile nature of the partnership, the song has failed to make a significant impact on the music charts or gain the widespread attention that such collaborations often garner. Entertainment pundits are now questioning the rationale behind the collaboration, especially considering the apparent lack of promotional efforts that could have propelled the record into the limelight.

    Kobazzie, known for his energetic style and lyrical versatility, has been making waves within Liberia and the West African music scene. His collaboration with Stonebwoy, a globally recognized artist with a massive fan base, was expected to elevate his profile further. However, the song “Everyday” which was released three years ago seems to have fallen flat in terms of reach and resonance. Several factors might explain this underwhelming performance.

    Primarily, the absence of a strategic marketing and promotional campaign appears to have played a significant role. In today’s music industry, a release’s success heavily depends on effective promotion across social media, radio, TV, and streaming platforms. Reports suggest that little to no push was made to market “Everyday,” resulting in minimal visibility among audiences. Without targeted promotion, even a song featuring a renowned artist can struggle to gain traction.

    Additionally, timing might have been a factor. If the release coincided with other major music events or releases, it could have been overshadowed, diminishing its chances of catching the public’s attention. The lack of engaging visuals or accompanying music videos also diminishes the song’s appeal, as visuals remain a powerful tool to attract listeners and create buzz.

    Industry insiders are wondering whether Kobazzie and his team underestimated the importance of promotion or perhaps lacked the resources to execute a comprehensive campaign. It’s also possible that the collaboration was more of a strategic move to establish a presence internationally rather than a bid for immediate chart success.

    In conclusion, the “Everyday” collaboration between Kobazzie and Stonebwoy highlights how crucial promotion and timing are in the digital age. Without these elements, even high-profile partnerships can go unnoticed. For Kobazzie, this could serve as a learning experience, emphasizing the need for a holistic approach to releases if he aims to make a significant impact in the global music scene.

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